Resume

Brand & Social Media Strategist

Insight Miner I Culture Curator I Brand Nurturer I Creative Problem Solver

Experienced, accomplished and award-winning Strategist with a passion for creatively solving business problems. Successful track record in unravelling consumer behavior and turning it into actionable insights and effective solutions for brands. With core expertise in Brand & Social Media Strategy, I have spent 8+ years working with multinational companies with global, national, SMEs and start-up clients across various product categories.

Areas of Expertise

Brand Strategy
Social Media Strategy
Content Strategy

Consumer Research
Data Analysis
Campaign Management

Idea Generation
Business Development
Presentation & Communication

Areas of Expertise

Brand Strategy
Social Media Strategy
Content Strategy

Consumer Research
Data Analysis
Campaign Management

Idea Generation
Business Development
Presentation & Communication

Professional Experience

August 2018 - August 2020

Branded Content Manager, Content Strategy

Integral part of the content strategy team that helped transform this start-up into India’s #1 video streaming service with over 176 million monthly active users in 1.5 years

Conceptualized & executed a digital platform and activation, that attracted 2500+ new ideas and green lit 6 shows under a budget of $10,000
Used consumer analysis to change the fate of 4 original shows that have been awarded at an Asia level
Led the company’s qualitative research efforts across 8 cities and provided actionable solutions to multiple departments within the organization

March 2015 - August 2018

Account Planning Director

Brand strategist on the largest CPG account of the agency, Goodknight (similar to Off!), with a market value of over $335 million

Launched a new product for Goodknight through an integrated campaign that challenged category conventions and helped the brand achieve a double-digit market share within 3 months of launch, 4 million views on Facebook and was the top trending # on Twitter
Changed consumer behaviour through a campaign that helped increased the brand growth rate by 8X
Conceptualized and executed a brand repositioning campaign for Ezee (similar to Tide) that increased its market penetration by over 30%
Successfully led business development projects for the agencies resulting in 4 client wins
Won EFFIE awards (4) consecutively for 3 years for brand Goodknight & Ezee

Areas of Expertise

Brand Strategy
Social Media Strategy
Content Strategy

Consumer Research
Data Analysis
Campaign Management

Idea Generation
Business Development
Presentation & Communication

June 2012 - December 2014

Senior Account Executive, Account Planning

Launched an integrated campaign for India’s largest dairy brand, Amul, that helped establish its the brand relevance with the youth and increased its sales by 8% in a mature market
Crafted strategies for brands across categories from infant nutrition, PediaSure to automobiles, Tata Motors
Instrumental in key business wins for the agency like Ensure by Abbott and Tata Salt