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Resume

Brand & Social Media Strategist

Insight Miner I Culture Curator I Brand Nurturer I Creative Problem Solver

Experienced, accomplished and award-winning Strategist with a passion for creatively solving business problems. Successful track record in unravelling consumer behavior and turning it into actionable insights and effective solutions for brands. With core expertise in Brand & Social Media Strategy, I have spent 8+ years working with multinational companies with global, national, SMEs and start-up clients across various product categories.

Areas of Expertise

  • Brand Strategy

  • Social Media Strategy

  • Content Strategy

  • Consumer Research 

  • Data Analysis 

  • Campaign Management

  • Idea Generation 

  • Business Development 

  • Presentation & Communication

Areas of Expertise

  • Brand Strategy

  • Social Media Strategy

  • Content Strategy

  • Consumer Research 

  • Data Analysis 

  • Campaign Management

  • Idea Generation 

  • Business Development 

  • Presentation & Communication

Professional Experience

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August 2018 - August 2020

Branded Content Manager, Content Strategy

Integral part of the content strategy team that helped transform this start-up into India’s #1 video streaming service with over 176 million monthly active users in 1.5 years

  • Conceptualized & executed a digital platform and activation, that attracted 2500+ new ideas and green lit 6 shows under a budget of $10,000

  • Used consumer analysis to change the fate of 4 original shows that have been awarded at an Asia level

  • Led the company’s qualitative research efforts across 8 cities and provided actionable solutions to multiple departments within the organization

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March 2015 - August 2018

Account Planning Director

Brand strategist on the largest CPG account of the agency, Goodknight (similar to Off!), with a market value of over $335 million

  • Launched a new product for Goodknight through an integrated campaign that challenged category conventions and helped the brand achieve a double-digit market share within 3 months of launch, 4 million views on Facebook and was the top trending # on Twitter

  • Changed consumer behaviour through a campaign that helped increased the brand growth rate by 8X

  • Conceptualized and executed a brand repositioning campaign for Ezee (similar to Tide) that increased its market penetration by over 30%

  • Successfully led business development projects for the agencies resulting in 4 client wins

  • Won EFFIE awards (4) consecutively for 3 years for brand Goodknight & Ezee

Areas of Expertise

  • Brand Strategy

  • Social Media Strategy

  • Content Strategy

  • Consumer Research 

  • Data Analysis 

  • Campaign Management

  • Idea Generation 

  • Business Development 

  • Presentation & Communication

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June 2012 - December 2014

Senior Account Executive, Account Planning

  • Launched an integrated campaign for India’s largest dairy brand, Amul, that helped establish its the brand relevance with the youth and increased its sales by 8% in a mature market

  • Crafted strategies for brands across categories from infant nutrition, PediaSure to automobiles, Tata Motors

  • Instrumental in key business wins for the agency like Ensure by Abbott and Tata Salt

Technical Skills & Certifications

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Google Analytics Individual

Qualification (GAIQ)

Education

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2020

Social & Content Strategy Bootcamp

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2010 - 2012

MBA - Marketing

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2005 - 2008

Bachelor of Science - Biotechnology

Technical Skills & Certifications

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04u4r8E0NHva7mQ3Bnozbh6-9..1569482850.jp
162-1627956_hubspot-academy-logo-hd-png-

Google Analytics Individual

Qualification (GAIQ)

Areas of Interest

  • Human Psychology​

  • Digital anthropology

  • Neuroscience

  • Movies

  • Digital shows

  • Pop culture

  • Travel

  • Vegetarian Food

  • Dance

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