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My Work

“Without Strategy, Execution is aimless and without Execution, Strategy is useless” ~ Morris Chang

I have been fortunate to work with some of the best creative teams that have helped bring alive my strategies that have proven effective for my brands. Personally, my curious and restless soul is only satisfied when my strategies turn into case studies and my campaigns influence consumer behavior. Click on any of the following projects to understand how my past efforts have changed the fate of some brands...

Agency - J. Walter Thompson, India

Awards -  

  • Effie Silver - Consumer Products 

  • Effie Bronze - Best Integrated Campaign


Agency - J. Walter Thompson, India

Awards -  

  • Effie Bronze - Consumer Products


Results -  

  • 2500+ new show ideas

  • Green lit 6 new web series

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